11/29/2022 0 Comments New york times newsletters![]() ![]() Lowry said that The Times could use several other strategies to increase college student readership, including attempting to tailor to their predispositions on certain issues. “I usually would watch it in the mornings before I went to high school, but now I just don’t do that because I just go straight to my classes.” “I barely look at the news nowadays,” Arbuckle said. “But not all the time.”Īrbuckle said that since he has come to college, he has checked the news less frequently “Depending on what news I hear about during the day, if it gets me interested in it, I’ll go and read it,” Michael said. Suddenly they’re looking and saying, ‘What’s going on here? What’s our situation? How are we going to get readers?’”Īlong with the issue of cost, Michael and Arbuckle both said that they would not be interested in “The Edit” because neither of them regularly check the news. “Now I do think this is a great idea, absolutely, and I think The New York Times is not unlike a lot of American newspapers. “I don’t predict a good future for them in this,” Lowry said. Lowry said that the plan has good intentions, but that he does not believe it will attract a large number of college students. The Times does offer discounted subscriptions to college students and university faculty as well as a program for universities to purchase subscriptions in bulk for campus distribution. “Some might look at it and be a little interested and will decide they would like to subscribe to it, but I honestly can’t see this being a good business front for them.” “I think some people will push it under the rug because they don’t want to pay a subscription,” Arbuckle said. ![]() Most of the time a college student will pay for a specific magazine, but not a newspaper.”įellow freshman Will Arbuckle said he agreed with Michael, and said that the cost will turn college students away. “But most college students aren’t going to pay for a subscription to a big newspaper like that. “I don’t think it will get thrown under the rug,” Michael said. This newsletter is The Times’ latest attempt to appeal to college students in order to encourage younger readership and reach $800 million in digital revenue by the year 2020.įreshman Cale Michael said that, although he does not think students will completely ignore the newsletter, the cost would cause them to loose interest in it. “The Edit” is one of 40 different newsletters The Times regularly sends out, including its daily morning and evening briefings. “I think most students and even people my age are demonstrating they don’t want to pay for it.” #New york times newsletters free“There is so much free information out there on these same issues, and I’ll grant you it’s not written by the New York Times and I’ll grant you it doesn’t have the gravitas of this fine organization,” Oklahoma Christian University Dean of Communications David Lowry said. The newsletter, named “ The Edit”, is sent out every other week, featuring a variety of information for students to guide them through the next steps in their lives, both professionally and personally. The newsletters are owned by the writers and in most cases Substack takes 10 percent of earnings, although some writers have been paid up-front fees.In an effort to attract student readership, The New York Times developed an email newsletter specifically for college students earlier this month. Like other media organizations, the Times is competing with the likes of Substack, a San Francisco-based newsletter technology platform that continues to add numerous high-profile writers to its roster, including The Verge’s Casey Newton, Vulture’s Hunter Harris, BuzzFeed’s Anne Helen Petersen and Rolling Stone’s Matt Taibbi.įor journalists, the main attraction is that Substack, which makes money through subscriptions as opposed to ads, allows reporters to generate income directly from their own audiences at a time when advertising is dwindling even further amid the pandemic. Newsletters including The Morning, DealBook and Breaking News Alerts will continue to remain free. Together, this group of talented and thoughtful journalists will offer our subscribers the deep analysis and fresh perspectives only available with The Times. Kathleen Kingsbury, editor of The Times’ opinion section, added: “We’ve been tirelessly discerning in choosing these new writers to join our existing columnists, who are the leading voices in their coverage areas. Among the new offerings, Swisher, who already hosts a podcast for The Times, will open her notebook for readers to follow along as she tracks the changing power dynamics in tech and media. They Are Wearing: Paris Fashion Week Spring 2023Īuthors will include Tressie McMillan Cottom, Jay Caspian Kang, Kara Swisher, Peter Coy, Jane Coaston, Tish Harrison Warren and John McWhorter. ![]()
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